// Case Study Coffee / Behind the Scenes

We're Turning 5 on Sunday!

by Rachel Emery | | 0 comments

On June 14, 2010, Case Study Coffee was born. But the story actually begins before that. 

In 1999, Christine and Wes were pursuing their own work fields when specialty coffee as we know it was starting in Portland. Christine was pursuing her culinary passion of all things food and drink and Wes was involved various tech-related endeavors. They lived close to the original Stumptown at the time and quickly became regulars. Wes began experimenting with making coffee at home, tinkering with customizing machines and perfecting the art of making espresso at home. They knew they wanted to start a business together and thought that coffee would be the perfect mashup of their interests and skills. Christine could pursue her interest in the ways that origin effects flavor and how to make coffee a true culinary endeavor through signature drinks while Wes could concentrate on how they could make the most out of the beautiful coffees everyone was being exposed to at the time, and together they could share their passions with others. Thus Espresso Arts Catering was born.

After Christine's externship at Paley's Place, they didn’t have much money to invest, but on a small scale, they could design and build their own catering carts, play with coffee, and share it with a captivated audience. In September 2006, they had their first espresso catering gig. Espresso catering was a unique opportunity to expose customers to a truly fine coffee experience and a service that wasn't being offered in Portland. So many of the people they served were blown out of the water by how great the coffee was. Christine really values that experience. “It’s amazing how that ‘aha’ moment with coffee sticks with people almost more than any other culinary experience. This is exactly why I personally had wanted to get involved with the culinary field to begin with. There is nothing better than that feeling that you’ve given someone a moment they will remember forever.”

The Schnitzers booked Espresso Arts Catering for a steady gig over the course of four months while the Pacific First Center was under construction as a “thank you” gift to their tenants for putting up with renovation. It was through this experience with regular customers who were happy to see them (the steady income was nice too) that made them begin to dream of their own space and a short time later, they opened Case Study Coffee on NE Sandy Blvd. The idea for Case Study Coffee was born as a true extension of what they were already doing with Espresso Arts Catering. The goal was to meld beautiful coffee, speed and efficiency, and a personal experience: a case study in the coffeehouse experience, if you will. They had learned through catering that as much as you want to engage with each and every customer about their coffee experience, true excellence in customer service means meeting the demands of the customers who are in a hurry as well. The goal of real hospitality is to always meet the customer where they are at, and cater to all their needs, not just give them perfect coffee.

The name “Case Study Coffee” means so much to Wes and Christine on many levels. “It referenced the houses of the mid century that Wes and I grew up with as design and architecture buffs, while implying that everything we do in our business is a case study: from the science of perfect coffee, to the art of blending hospitality with high volume customer service, from the design of the shops for flow and active public space, to the involvement of the staff in making decisions and helping to build out the shops, to meeting the needs of customers from all walks of life and prior coffee experience through education (if desired) and the use of specialty drinks as an introduction to the world of specialty coffee.”

When Case Study Coffee first opened, they mainly served Stumptown with monthly Portland guest roasters: Heart, Coava, Sterling, and Water Ave. Christine had played with home roasting in the past, and getting to work with various other roasters’ coffees, she was able to hone in her personal style based on what she wanted to see in the final product. In-house roasting is about controlling the quality of product from start to finish. Christine knew that she could help close the communication gap about how the coffee was behaving between the staff and her by roasting the coffee herself. “I’m very familiar with our systems and how we use our coffee, and our baristas are very familiar with the hows and whys regarding my coffee roasting style. Besides, now I get to serve exactly the coffees I want! Being from a culinary background, it’s important to me to create the ‘recipes’ from start to finish.”

As much as they loved being in the shop serving customers themselves, Christine and Wes knew that they weren’t growing business enough to make it sustainable for their staff. “We’d found some amazing team members and we wanted to keep them with us, and the only way to do that was to grow the business to a size that we could offer continued growth potential to our staff.” So they began the process of expanding beyond one location. The property management of the downtown space took notice of what they were doing on Sandy Blvd, loved their design, and wanted them to take the space. What a great iconic space it is too! Next to the Central Library, which is one of the most beautiful buildings in Portland, as well as those amazing windows with which to enjoy the view while sipping your coffee.

It was only a short time later that the need for roasting space came up. While searching for a roasting warehouse that had the potential for a small coffee kiosk, they found the amazing space next to the Tin Shed that is now the beautiful Alberta shop. They opened it up as a full coffeehouse and found warehouse space just blocks away. “With the Alberta space, we really wanted to flesh out our “Case Study” design philosophy; Wes designed and built all the woodwork you see with the help of the Case Study staff, we ‘invented’ and laid the floors ourselves. Everything you see was built by us and the staff.”

So, what can we expect to see as Case Study Coffee continues to grow? Christine plans to continue the very personal relationship they’ve made with the producers they have met and purchased from while abroad. They will continue to host events surrounding these coffees as they roll in. “We love to serve coffees that tell a story and continue to foster education surrounding specialty coffee and the unique experiences it brings us.” Besides the 3 Portland cafes, Case Study Coffee still does Espresso Catering with the original La Marzocco GS3s they purchased at the start of their catering days and are working to expand that arm of the business.

Tags: Behind the Scenes, Brew It, Case Study Coffee Crew, Catering Chronicles, Coffee, Customer Profile, Events

Behind the Scenes: Slow It Down

by Rachel Emery | | 0 comments

Making great espresso drinks is more than just a service, it is an art that takes continual practice. There are many steps that go into making beautiful drinks, from pulling delicious shots of espresso to steaming and pouring smooth milk. The skill of pouring latte art is one that many baristas have practiced to the point of making it look quite easy.

We take pride not only in the way our coffee tastes, but also in how it is presented. And when it comes to espresso and steamed milk, that presentation revolves around latte art. Latte art not only looks amazing, but when done correctly, ensures that our drinks have great silky smooth texture. We love latte art because it is a constant area to better our skills as baristas, it is a fun way to push each other to be better, and over time each barista develops a certain style, like that of our own handwriting.

This awesome slow motion video helps to show some of the skill and control that goes into these wonderful drinks. As I’m sure you have seen, pouring drinks is a fairly quick process, however it is also very intentional. While pouring, Marayah was not only paying attention to the design that was forming on the top of this cappuccino, but she was also making sure she did not overflow the cup. This beautiful three-tiered tulip is one of many free pour designs that are possible. Next time you are in for a drink, feel free to linger by the bar and watch the barista pour your drink. We are truly coffee geeks and love sharing our knowledge and passion with our customers!

Video by Wes Russel           //         Wide Eyes by Local Natives

Tags: Behind the Scenes

Behind the Scenes: Winter Decorations

by Rachel Emery | | 0 comments

Who knew that tree climbing, aerial gymnastics, and an athlete's stamina would be necessary to pull off decorating our three shops in three nights? Determined this year to coordinate a multi-shop seasonal change, we started planning months ago.

This, friends, is the face of a winter wonderland in the making. Emily is not ashamed to admit she's enamored of the season. Comes from growing up in a Victorian house and singing Christmas carols around the wood fire every holiday.

This, friends, is the face of a winter wonderland in the making. Emily is not ashamed to admit she's enamored of the season. Comes from growing up in a Victorian house and singing Christmas carols around the wood fire every holiday.

Turns out, Christine is our resident bow-tying expert. She certainly tied upwards of a hundred bows. It didn't help that our scissors snapped partway through--but we are nothing if not resourceful.

Turns out, Christine is our resident bow-tying expert. She certainly tied upwards of a hundred bows. It didn't help that our scissors snapped partway through--but we are nothing if not resourceful.

Shandy helped.

Shandy helped.

Credit for much of the hard work goes to Shane, who has a nifty eye when it comes to 100-foot strands of lights. Thanks also to Eli!

Credit for much of the hard work goes to Shane, who has a nifty eye when it comes to 100-foot strands of lights. Thanks also to Eli!

Concentration required.

Concentration required.

Happy holidays from all of us at Case Study Coffee!

Happy holidays from all of us at Case Study Coffee!

Tags: Behind the Scenes